HiPhi
HiPhi is China's most audaciously designed luxury electric vehicle brand, founded in 2019 by Human Horizons. HiPhi vehicles are defined by radical design language, butterfly doors, extensive RGB lighting systems, and an unprecedented level of personalisation through programmable exterior displays — vehicles conceived as rolling expressions of individual identity that push the boundaries of what a production car can look like and do.
Origins & Heritage
Human Horizons was founded in Shanghai in 2017, with the HiPhi brand emerging as its flagship vehicle proposition in 2019. The company's founder Ding Lei brought automotive expertise from his time at SAIC and established the brand with an explicit ambition to create the most technologically advanced and design-forward luxury EVs in the world — not just in China. HiPhi's vehicles are built at a dedicated smart manufacturing facility in Yancheng, Jiangsu province.
The HiPhi X, the brand's debut model, caused significant industry attention when it launched in 2021 with its distinctive six-door configuration, butterfly-wing front doors, rear-hinged rear doors, and a body covered in programmable LED pixels that allow owners to customise the exterior visual appearance of their vehicle in real time through a smartphone app. This level of visual personalisation was unprecedented in production vehicle history.
HiPhi's technology platform, called the Hi-Evo Architecture, was designed from scratch to support what the company calls a "Software-Defined Uber Luxury" experience. This includes a 6-screen digital cockpit, a proprietary AI operating system, and a hardware specification that anticipates years of OTA-driven feature expansion. Despite the brand's ambitious positioning, it has faced financial challenges typical of young luxury startups in China's highly competitive EV market.
Key Milestones
Iconic Models in Pictures
HiPhi vehicles are among the most visually dramatic production cars in the world, combining Chinese design innovation with unprecedented personalisation technology.
Model Lineup
HiPhi's three-model range covers luxury SUV and grand tourer segments, each featuring the brand's signature programmable LED displays, butterfly doors, and advanced digital cockpit.
Technology & Innovation
HiPhi's Hi-Evo Architecture was purpose-designed for maximum software flexibility and continuous evolution. The platform supports 1,000 TOPS of computing power, an advanced sensor suite for autonomous driving, and the brand's signature Programmable Evolutionary Architecture (PEA) that enables customisation beyond anything previously offered in a production vehicle.
- Programmable LED pixel exterior panels allowing real-time visual customisation via smartphone
- Six-screen digital cockpit with 5G connectivity and OTA update capability
- Dual-motor all-wheel drive with more than 600 hp in top specification
- L2.9 level autonomous driving with camera and LIDAR fusion
- Air suspension with adaptive damping for luxury ride quality on varied road surfaces
HiPhi in Azerbaijan & the Caucasus
HiPhi's ultra-luxury positioning and radical design make it a natural conversation piece among the Caucasus region's affluent early adopters who appreciate technology and design innovation. Baku's growing appetite for distinctive luxury vehicles — evidenced by the presence of Rolls-Royce, Bentley, and Lamborghini in the city — creates a receptive environment for HiPhi's audacious design language.
The brand's programmable exterior and personalisation capabilities appeal strongly to buyers who seek vehicles that express individual identity rather than conforming to established luxury conventions. For those tracking the frontier of automotive design, HiPhi offers a vision of what Chinese luxury ambition looks like when given full creative expression.
Why Choose HiPhi?
- Unmatched visual personality: Programmable exterior LED displays enable personalisation that no other production vehicle in the world can offer.
- Radical design: HiPhi vehicles stand apart from every conventional luxury car — they are not trying to be a better BMW, but something entirely new.
- Technology depth: Hi-Evo Architecture provides a platform for continuous feature expansion through OTA updates throughout the vehicle's life.
- Performance credentials: Dual-motor AWD with over 600 hp delivers supercar-level acceleration in a luxury SUV body.
- Exclusivity: Limited production numbers ensure HiPhi owners have a vehicle that is genuinely rare on the road.
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