LYNK & CO
Lynk & Co is the boldest reinvention in automotive retail: a brand that challenged the traditional dealership model with a subscription-based ownership concept, urban experience stores, and a connected community of owners who can share their cars through a built-in platform. Built on Volvo architecture with Geely backing, every Lynk & Co combines Swedish safety with Chinese innovation.
Origins & Heritage
Lynk & Co was established in 2016 as a joint venture between Geely Holding Group and Volvo Cars — two companies that had combined forces in 2010 when Geely acquired Volvo from Ford Motor Company. The new brand was conceived explicitly to bridge East and West: to take the engineering quality and safety heritage of Volvo, the manufacturing scale and cost efficiency of Geely, and combine them with a retail model designed for the 21st century urban consumer who values access over ownership.
The brand launched its debut vehicle, the Lynk & Co 01 SUV, in 2017 in China, where it immediately attracted attention for its distinctive, edgy design — all asymmetric details, exposed screws, and industrial-chic aesthetics that deliberately avoided the conservative styling of traditional mainstream brands. The 01 was positioned as a premium product with Volvo underpinnings (sharing the CMA platform) but sold through experience stores rather than traditional dealerships, with subscription plans allowing monthly payment and even car-sharing with other Lynk & Co owners.
Lynk & Co expanded to Europe in 2020, establishing its subscription model in key cities including Amsterdam, Barcelona, Brussels, Berlin, and Gothenburg — offering monthly subscriptions that include insurance, maintenance, and the ability to share the car with others when not in use. By 2024, the brand had attracted over 700,000 owners globally and was expanding its model range to include plug-in hybrids and pure electric vehicles on Geely's SEA platform.
Key Milestones
Iconic Models in Pictures
The Lynk & Co 01's industrial design language, the sleek 03 fastback, and the flagship 09 SUV showcase a brand determined to look and feel unlike anything else in the mainstream market.
Model Lineup
Lynk & Co's numeric naming convention conveys a deliberate modernity — odd numbers for SUVs, even numbers for sedans and coupes. Each model is built on Volvo-derived CMA or SEA architecture, inheriting industry-leading safety ratings and engineering quality.
Technology & Innovation
Lynk & Co's technical foundation combines the best of two worlds: Volvo's world-class safety engineering and the CMA (Compact Modular Architecture) platform, developed jointly by Geely and Volvo, supports most current models. The brand's intelligent connected car platform enables the car-sharing functionality at the heart of its business model — every Lynk & Co includes hardware for secure sharing with other verified users via the brand's app.
- Volvo CMA Platform — shared with Volvo XC40, XC60, and V60; inherits Volvo's industry-leading safety engineering
- Integrated Car Sharing — every model has built-in hardware enabling secure sharing via the Lynk & Co app ecosystem
- PHEV System — Twin-Engine plug-in hybrid delivers up to 60+ km electric range on WLTP cycle
- Sensus Connect — Volvo-derived infotainment platform with Google integration and OTA software updates
- City Safety — Volvo's automatic emergency braking with pedestrian and cyclist detection active at all speeds
Lynk & Co in Azerbaijan & the Caucasus
Lynk & Co's distinctive design language and Volvo-quality underpinnings have attracted attention from Azerbaijani buyers seeking European-standard engineering at Chinese-competitive pricing. The brand's growing distribution network across Central Asia and the Caucasus is making its models increasingly accessible to Azerbaijani consumers who value premium quality without the premium European price tag.
The Lynk & Co 01 and 05 PHEV models are particularly well-suited to Azerbaijani driving conditions, where the ability to run on electric power for city commuting while retaining petrol engine capability for longer inter-city journeys addresses the still-developing charging infrastructure reality. The brand's strong safety ratings from Euro NCAP testing provide additional peace of mind for safety-conscious Azerbaijani buyers.
Why Choose Lynk & Co?
- Volvo safety heritage: CMA platform shared with Volvo means Euro NCAP five-star ratings and world-class active and passive safety systems.
- Genuinely distinctive design: Industrial-chic aesthetics set Lynk & Co apart on any street — the brand refuses to look like everyone else.
- PHEV efficiency: Twin-Engine plug-in hybrid models offer 60+ km electric range — dramatically reducing fuel costs for urban commuters.
- Innovative ownership model: Subscription and car-sharing options make Lynk & Co the most flexible automotive brand available.
- Proven racing pedigree: The Lynk & Co 03 TCR dominated the WTCR World Touring Car Cup — a genuine motorsport commitment that reflects engineering confidence.
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