Chery
China's Export Champion
The Chery Story
Chery Automobile was founded in 1997 in Wuhu, Anhui province, backed by the local government and a determination to build a truly independent Chinese car brand. From the outset, Chery invested heavily in its own engine development — a strategic choice that quickly reduced its dependence on foreign technology and laid the ground for genuine engineering capability.
By 2001 Chery had taken its first steps into export markets, a move that was considered groundbreaking at a time when Chinese-made cars were barely known outside their home country. Those early exports proved that Chery could meet international expectations — and set the template for China's automotive export story.
In 2023 Chery recorded a historic 940,000 export units, cementing its position as China's leading automotive exporter. The OMODA sub-brand — bold, youth-focused, globally minded — is now targeting a new generation of buyers in markets from Europe to Latin America.
Key Milestones
Chery Gallery
Chery's "Future Fusion" design language marries aerodynamic form with precise technological detailing across its entire model range.
The Chery Family
Chery's lineup stretches from affordable compact crossovers to premium SUVs under the EXEED banner.
CHERY LION Platform
The CHERY LION modular platform supports petrol, hybrid, and fully electric powertrains on a common architecture. Turbocharged direct-injection engines sit at the heart of the ICE variants, balancing performance with fuel efficiency across the Tiggo and Arrizo ranges.
On hybrid derivatives the LION platform employs kinetic energy recovery to optimise battery state of charge throughout each journey. L2+ driver-assistance systems — including adaptive cruise control, lane centring, and automatic emergency braking — are offered as standard across the lineup.
- CHERY LION modular platform — petrol, hybrid, and EV in one architecture
- Turbocharged direct injection for power with efficiency
- Kinetic energy recovery to enhance hybrid fuel economy
- L2+ autonomous driving assistance as standard
- OTA software update capability across connected models
Chery in Azerbaijan
Chery is one of the most recognised Chinese automotive brands in Azerbaijan. The Tiggo series leads in value-for-money SUV territory, and the Tiggo 4 Pro and Tiggo 7 Pro consistently rank among the top-selling models in the local market.
Chery's authorised distributor in Azerbaijan delivers servicing, warranty support, and genuine parts supply through a countrywide network. That robust infrastructure helps keep the total cost of ownership reassuringly low.
Why Choose Chery
- Export leadership: China's #1 automotive exporter has proven its commitment to international quality standards across 80+ markets.
- LION platform: A modern modular architecture that enables straightforward migration to hybrid and electric powertrains.
- Tiggo range: A compelling SUV choice in every size bracket — compact, mid-size, and large.
- Premium sub-brand: EXEED gives higher-budget buyers a luxury-oriented Chery experience without the European price tag.
- Affordable servicing: A broad parts network keeps maintenance costs well below what European marques demand.
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