JETOUR
JETOUR is the travel-focused SUV brand of China's Chery Automobile Group, founded in 2018 with a mission to redefine the Chinese family SUV experience. With a name rooted in the spirit of exploration and a lineup built around practicality, style, and value, JETOUR has rapidly expanded into one of China's fastest-growing SUV brands and a rising star in global export markets.
Origins & Heritage
JETOUR was established in 2018 as a dedicated SUV sub-brand of Chery Automobile — one of China's largest and most experienced independent automakers, which has been producing cars since 1997. Chery recognised that the SUV segment was the fastest-growing in China and globally, and that a focused, purpose-built brand dedicated entirely to SUVs could be more effective than trying to serve all segments under a single nameplate. JETOUR was born with a clear identity: travel-inspired SUVs built for families who want space, style, and adventure at accessible prices.
The brand's name reflects its positioning — "JOY" and "TOUR" combined — emphasising the pleasure of travel and exploration that its vehicles are designed to facilitate. JETOUR launched its debut X70 seven-seat SUV in 2018 and quickly followed with a range of models spanning compact, mid-size, and large SUV categories. The X70 immediately won praise for its spaciousness, equipment level, and competitive pricing, establishing the template for the JETOUR formula.
By the early 2020s, JETOUR had expanded significantly beyond China, establishing export operations across the Middle East, Central Asia, Russia, South America, and Africa. The brand sells vehicles in over 60 countries, leveraging Chery's established global logistics and distribution networks. JETOUR's product roadmap includes a full suite of plug-in hybrid and pure electric variants, reflecting Chery Group's commitment to electrification across all its brands.
Key Milestones
Iconic Models in Pictures
JETOUR's design language blends bold, upright SUV proportions with modern details — expansive glass areas, striking LED lighting signatures, and spacious interiors that prioritise passenger comfort and cargo versatility.
Model Lineup
JETOUR's lineup is built entirely around SUVs — from compact crossovers to full-size seven-seat family haulers — with a consistent emphasis on maximum interior space, practical technology, and compelling value. The range is expanding rapidly to include PHEV and EV variants.
Innovation & Technology
JETOUR benefits from Chery Group's decades of engineering experience and its significant ongoing investment in powertrain and digital technology. The brand's HEVO hybrid system, developed in-house by Chery, underpins the PHEV range with a twin-motor architecture delivering both efficient electric-only city driving and high-performance AWD when required.
- Chery HEVO Hybrid System — in-house developed dual-motor PHEV system for AWD performance with plug-in efficiency
- 1.6TGDI & 2.0TGDI engines — Chery-developed turbocharged direct injection engines with competitive output and efficiency
- JETOUR Intelligent Cockpit — large central display with voice assistant, over-the-air updates, and smartphone mirroring
- ADAS Level 2 — adaptive cruise control, automatic emergency braking, lane departure warning across the range
- 360-degree camera — surround-view parking camera standard on flagship models for effortless urban manoeuvring
JETOUR in Azerbaijan & the Caucasus
JETOUR has been one of the standout success stories among Chinese car brands in Azerbaijan. The X70's combination of seven-seat practicality, generous specification, and competitive pricing has resonated strongly with Azerbaijani families who previously might have stretched to a Korean or Japanese competitor at higher cost. JETOUR's rapidly growing dealer and service network in Baku supports an increasing ownership base with local expertise.
The brand's expansion across the Caucasus region is supported by Chery's established regional distribution infrastructure, which enables efficient parts supply and after-sales service. Azerbaijan's mountainous terrain and mixed road conditions make JETOUR's rugged SUV architecture particularly relevant, with the brand's AWD models gaining popularity for regional travel outside Baku.
Why Choose JETOUR?
- Seven-seat practicality: JETOUR's X70 and X90 offer genuine seven-seat accommodation at price points far below European and Japanese competitors.
- Chery engineering backing: Built on Chery's decades of automotive engineering experience — not a startup but a brand with deep industrial roots.
- Rich specification: Panoramic sunroofs, Nappa leather, large infotainment screens, and comprehensive ADAS are available at competitive price points.
- PHEV option: The T-2 PHEV delivers outstanding combined range for buyers who need both urban EV efficiency and long-distance capability.
- Global export confidence: Present in 60+ countries with established after-sales networks — JETOUR's international commitment provides confidence in long-term parts and service availability.
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