Radar Auto
Radar Auto is China's first dedicated electric pickup truck brand, launched in 2022 by Geely Holding Group to capture the fast-emerging market for electrified utility vehicles. Drawing on Geely's deep EV platform expertise and its global automotive engineering resources, Radar aims to combine the practical capability of a traditional pickup truck with the performance, efficiency, and technology of a premium electric vehicle.
Origins & Heritage
Radar Auto was established in 2022 by Geely Holding Group as a dedicated electric pickup truck sub-brand, responding to the global trend toward electrification of utility vehicles that was accelerating rapidly following the success of Tesla's Cybertruck reveal and Rivian's launch in the United States. Geely recognised that China's own pickup truck market — historically dominated by traditional combustion engine models — was ripe for disruption by an electric-first brand with credible technology credentials.
The brand is built on Geely's SPA (Scalable Product Architecture) platform, which underpins vehicles across the Geely family including Volvo and Polestar models. This platform access gives Radar vehicles engineering foundations of genuine global quality, including sophisticated multi-link suspension systems, advanced safety architecture, and the electrical infrastructure needed for efficient EV powertrains. Geely's Zeekr EV division also contributes to Radar's technology development.
Radar's debut model, the RD6, launched as an electric double-cab pickup truck targeting young Chinese buyers who use pickups not only for work but as lifestyle vehicles — a use case that is growing rapidly in China's increasingly affluent consumer market. The RD6's camping-oriented features, including integrated tent systems and outdoor power delivery, reflect this lifestyle-focused positioning.
Key Milestones
Iconic Models in Pictures
Radar's RD6 is a modern electric pickup truck with contemporary styling, robust functionality, and integrated outdoor features designed for China's adventure-oriented lifestyle buyers.
Model Lineup
Radar's current lineup centres on the RD6 electric pickup truck, with variants covering different capability and specification levels to address both work and lifestyle use cases.
Technology & Innovation
Radar vehicles benefit from Geely's SPA (Scalable Product Architecture) platform, which provides a high-strength safety structure, advanced multi-link suspension, and robust electrical architecture. The platform's shared development with Volvo-group vehicles ensures global engineering standards that exceed typical Chinese market requirements, giving Radar vehicles credentials that rival established international premium brands.
- Geely SPA platform shared with Volvo Group vehicles — global safety and engineering standards
- Dual-motor all-wheel drive with torque vectoring for maximum off-road traction
- V2L (Vehicle-to-Load) power output for running outdoor equipment from the truck
- Integrated tent expansion system for camping utility directly from the truck bed
- Fast DC charging at 120+ kW for rapid range recovery during outdoor adventures
Radar in Azerbaijan & the Caucasus
Azerbaijan's diverse terrain — from the Absheron Peninsula's coastal roads to the Greater and Lesser Caucasus mountain ranges — makes capable pickup trucks relevant for both adventure recreation and practical utility use. Radar's electric pickup concept aligns well with a country that is both investing in EV infrastructure and retaining appreciation for rugged, capable vehicles.
As Geely's presence in Azerbaijan grows through its various brands, Radar's eventual market entry would benefit from the established distribution and service infrastructure. The brand's outdoor lifestyle positioning resonates with growing adventure tourism and eco-conscious driving trends in the region.
Why Choose Radar?
- Geely SPA platform: Global-quality engineering foundations shared with Volvo Group vehicles ensure safety and durability standards beyond typical Chinese market levels.
- Electric efficiency: Zero tailpipe emissions with impressive range makes Radar an environmentally conscious choice for utility vehicle buyers.
- V2L power delivery: Built-in power output capability makes the RD6 a mobile generator for outdoor activities, construction sites, and emergency use.
- Lifestyle integration: Camping tent system and adventure features are factory-designed and integrated, not aftermarket additions.
- Geely Group credibility: Backing from one of China's most globally minded automakers ensures product quality and long-term support.
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