TANK
Tank is Great Wall Motor's dedicated off-road and luxury SUV brand — positioned explicitly as China's answer to Land Rover Defender and the Jeep Wrangler. With body-on-frame construction, genuine off-road engineering, and premium interior appointments, Tank has defined a new category in the Chinese automotive market: the luxury off-road SUV that can genuinely go anywhere.
Origins & Heritage
Tank was formally established as an independent brand within Great Wall Motor Group in 2020, though its origins trace directly to the Tank 300 off-road SUV that had been developed within GWM's broader product portfolio. The decision to create a standalone Tank brand reflected GWM Chairman Wei Jianjun's conviction that the market for premium off-road SUVs warranted a dedicated brand identity — one that could compete directly with Land Rover, Jeep, and Mercedes-Benz G-Class for buyers who demanded genuine capability alongside genuine luxury.
The Tank brand's positioning was deliberate and precise: not a softroader crossover masquerading as a capable off-roader, but a true body-on-frame SUV with locking differentials, low-range transfer case, real off-road suspension geometry, and the kind of approach and departure angles that allow drivers to tackle serious terrain. At the same time, Tank committed to matching this capability with premium interior appointments — Nappa leather, panoramic sunroofs, 12-speaker audio systems, and large infotainment displays that reflected the expectations of luxury SUV buyers.
Tank's success has been remarkable. The Tank 300 immediately became one of China's most popular premium SUVs on launch, and the subsequent Tank 500 — positioned as a direct Land Rover Discovery rival — extended the brand into the full-size luxury off-road segment. GWM has invested heavily in Tank's international expansion, with export sales growing across the Middle East, Central Asia, South America, and Australia.
Key Milestones
Iconic Models in Pictures
Tank's design language channels the rugged heritage of iconic off-road vehicles — upright proportions, round daytime running lights, exposed bolt details — while elevating the premium interior experience to levels that rival established European luxury SUVs.
Model Lineup
Tank's model range is built on a clear hierarchy — from the compact Tank 300 entry point to the flagship Tank 700 ultra-luxury — with all models built on body-on-frame platforms and all equipped with serious off-road hardware. PHEV variants are available across the range for buyers who want hybrid efficiency without sacrificing capability.
Technology & Innovation
Tank's off-road technology stack is among the most comprehensive available on Chinese-built SUVs — combining mechanical hardware (locking differentials, low-range transfer cases) with electronic systems (terrain management, traction control, tank-turn capability) and the Hi4-T hybrid system that adds electric torque vectoring to genuine off-road capability.
- Body-on-frame construction — traditional truck-based architecture delivering genuine off-road capability and payload capacity
- Electronic locking differentials — front, centre, and rear locks for maximum traction in extreme terrain conditions
- Tank Turn — unique zero-radius pivot capability on PHEV models: drives front wheels forward and rear wheels backward to spin on the spot
- Hi4-T Intelligent 4WD Hybrid — PHEV four-wheel-drive system with electric torque vectoring for precision off-road capability
- GWM Coffee OS cockpit — large infotainment, off-road telemetry display, 360-degree camera, and terrain selection mode across all models
Tank in Azerbaijan & the Caucasus
Tank has found an enthusiastic reception in Azerbaijan and across the South Caucasus region, where the combination of challenging mountain terrain and a growing appetite for premium SUVs creates precisely the market environment Tank was designed to serve. The Tank 300's combination of rugged capability, distinctive design, and competitive pricing relative to Land Rover Defender or Jeep Wrangler has made it a popular choice among Azerbaijani buyers who need genuine off-road capability for travel in the Karabakh and Lesser Caucasus regions.
The Tank 500's seven-seat luxury specification appeals to Azerbaijani buyers who want to combine executive transport with genuine adventure capability — a combination that, until Tank's arrival, required spending significantly more on European alternatives. GWM's expanding authorised dealer and service network in Baku supports Tank ownership with local expertise and parts supply.
Why Choose Tank?
- Genuine off-road capability: Body-on-frame construction and electronic locking differentials deliver real rock-crawling, mud-plugging capability — not just a name and a look.
- Unique tank-turn: The PHEV models' zero-radius turn capability is a genuine engineering tour de force — and an extraordinarily useful feature in tight off-road situations.
- Premium interior: Tank's interiors deliver Nappa leather, large touchscreens, and premium audio at price points significantly below European luxury off-road rivals.
- PHEV efficiency: Hi4-T hybrid models dramatically reduce fuel consumption during road driving while adding electric torque for off-road performance.
- GWM backing: As part of China's largest private automaker, Tank benefits from GWM's substantial engineering resources, global parts network, and long-term brand commitment.
BakuWheels uses cookies to improve your experience, analyse site traffic, and personalise content. By clicking Accept All, you consent to our use of cookies. Learn more in our Cookie Policy.