EXEED
EXEED is Chery Automobile's bold venture into the premium segment, crafting sophisticated SUVs that challenge established European luxury brands on design, technology, and refinement. Born in 2018, EXEED blends avant-garde Chinese aesthetics with world-class engineering to deliver an upper-segment experience at compelling value.
Origins & Heritage
EXEED was conceived as Chery Automobile's answer to a fundamental market shift: Chinese consumers were rapidly migrating upward, demanding premium vehicles that projected taste, technology, and status. Chery, one of China's pioneering independent automakers with decades of engineering heritage, established EXEED in 2018 as a dedicated premium sub-brand engineered from the ground up for the upper market segment — not a rebadged mainstream product, but a genuine step-change in ambition and execution.
The brand operates on a philosophy of "Art in Motion," drawing on Chery's accumulated platform expertise while engaging international design studios and premium supplier networks. EXEED vehicles are built on dedicated architectures shared with Chery's premium range, featuring multi-link suspension systems, turbocharged powertrains, and interiors trimmed with Nappa leather, ambient lighting arrays, and panoramic glass roofs as standard fare. The brand rapidly expanded its export ambitions, entering markets across the Middle East, Central Asia, and Europe.
EXEED's design language — sculpted surfaces, sweeping rooflines, and a distinctive shield-shaped grille — draws clear inspiration from contemporary European luxury design while maintaining a distinctly assertive Chinese identity. The brand represents the maturation of Chinese automotive ambition: no longer content to follow, EXEED aims to lead in premium SUV design globally.
Key Milestones
Iconic Models in Pictures
EXEED's SUV lineup spans compact coupes to full-size seven-seat flagships, each sharing the brand's signature bold grille design and premium interior philosophy.
Model Lineup
EXEED's growing portfolio covers the full spectrum of premium SUV requirements, from dynamic compact coupes to spacious seven-seat flagships, all sharing the brand's commitment to refined interiors, turbocharged performance, and cutting-edge connectivity.
Innovation & Technology
EXEED vehicles are engineered on Chery's latest premium platforms with a strong focus on digital connectivity, powertrain efficiency, and passive safety. The brand partners with international Tier-1 suppliers including Bosch, Continental, and ZF to ensure component quality matches European standards.
- Chery's latest turbocharged 1.6T and 2.0T TGDI engines with direct injection and variable valve timing
- FOTA over-the-air update system — software improvements delivered without dealership visits
- 360-degree camera system with transparent chassis view for off-road and parking manoeuvres
- Dual-zone climate control, ambient lighting, and Nappa leather seating standard on upper trims
- PHEV hybrid powertrain option delivering over 80 km pure electric range on select models
EXEED in Azerbaijan & the Caucasus
EXEED has established a growing presence across Central Asia and the South Caucasus, appealing to buyers who seek premium SUV specification at more accessible price points than traditional European luxury brands. In Azerbaijan, the VX and TXL models are particularly well-regarded for their spacious interiors, bold styling, and competitive pricing relative to German equivalents.
The brand's rapid dealer network expansion across the region reflects strong consumer appetite for Chinese premium vehicles. EXEED's combination of generous standard equipment, turbocharged performance, and modern connectivity features positions it as a compelling alternative for Baku's professional class seeking distinctive luxury without the premium badge markup.
Why Choose EXEED?
- Premium specification: Nappa leather, panoramic roof, ambient lighting, and 360-degree cameras standard across the range — exceptional value for the segment.
- Chery engineering heritage: Built on decades of Chery's automotive expertise with international Tier-1 supplier components for assured quality.
- Bold design identity: Distinctive shield grille and sculpted bodywork ensure EXEED stands out in any premium parking environment.
- Turbocharged performance: 2.0T TGDI engines deliver brisk acceleration while maintaining strong fuel economy through advanced direct injection.
- Growing global network: EXEED's rapid international expansion ensures parts availability and dealer support across 40+ markets.
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