Peugeot
Peugeot is the world's oldest surviving automotive brand — a company whose lion logo first appeared on steel saw blades in 1858, whose first car predates the 20th century, and whose motorsport victories at Le Mans, the Dakar Rally, and the World Rally Championship span over a century of competitive achievement.
Origins & Heritage
The Peugeot story begins not with a car but with a lion. The Peugeot family had been manufacturing steel goods in Montbéliard, eastern France since the late 18th century — corsets, springs, watch springs, and most famously, saws. In 1858, the company adopted a lion rampant as its trademark for its highest-quality steel saw blades: the teeth of a lion, sharp and durable. The same lion that sold saw blades in 1858 now adorns electric SUVs more than 165 years later — making the Peugeot lion one of the oldest continuously used commercial trademarks in the world.
Armand Peugeot built his first automobile in 1889 — a steam-powered tricycle. His second attempt, in 1890, used a Panhard-Daimler petrol engine and became the world's first production petrol-engined car to complete a motor race, participating in the Paris-Brest-Paris race of 1891. Armand then founded Société Anonyme des Automobiles Peugeot in 1896 — separating the automotive venture from the family's wider industrial interests.
Peugeot's motorsport heritage is unparalleled for a volume manufacturer. The brand has won the Dakar Rally eleven times, three World Rally Championship constructors' titles, the Le Mans 24 Hours multiple times, and multiple Formula 1 engine supply contracts. In 2009, the Peugeot 908 HDi FAP became the first diesel car to achieve an outright Le Mans victory.
Key Milestones
Iconic Models in Pictures
The 205 GTI's hot hatch legend, the 308's sharp dynamics, and the 508's fastback elegance make Peugeot one of Europe's most complete and consistently excellent car manufacturers.
Iconic Model Lineup
i-Cockpit & Electric Leadership
Peugeot's i-Cockpit — introduced in 2012 and refined across four generations — is one of the most distinctive and divisive automotive interfaces in the industry. A compact steering wheel sits below the instrument cluster rather than in front of it, creating an aircraft-inspired driving position that gives the driver a clearer view of the digital instrument display.
- i-Cockpit — compact below-cluster steering wheel, digital instruments, HUD standard on key models
- e-208 / e-2008 — Europe's best-selling electric cars in their segments, validated by multi-year sales leadership
- STLA Medium platform — new EV architecture enabling 700 km range on e-3008 flagship
- PSE Peugeot Sport Engineered — motorsport-derived PHEV performance badging on the 308 and 508
- Le Mans engineering — race-proven aerodynamic and powertrain development tradition dating to 1909
Peugeot in Azerbaijan
Peugeot has a well-established presence in Azerbaijan, with the 208, 308, and 3008 among the most popular models in their respective segments. The brand's combination of French design flair, competitive pricing, and increasingly electrified lineup appeals to Azerbaijani buyers who want European styling without European premium pricing.
The e-208 is attracting growing interest as Azerbaijan's EV charging infrastructure expands. Its 362 km WLTP range is sufficient for most Azerbaijani urban and semi-urban use cases, and its class-leading European sales record provides validation that the product is proven and practical.
Why Choose Peugeot?
- Historic heritage: The world's oldest surviving automotive brand — 140+ years of continuous car production is an unmatched legacy of engineering commitment.
- e-208 EV leadership: Europe's best-selling small electric car — proven, practical, and competitively priced for urban electric mobility.
- i-Cockpit design: One of the most distinctive and instantly recognisable interior designs in the industry — aircraft-inspired instrumentation unique to Peugeot.
- European Car of Year: 308 won European Car of the Year 2022 — independent validation of engineering and design excellence by 58 European journalists.
- Motorsport DNA: Le Mans wins, WRC titles, and Dakar Rally victories — genuine racing achievement that informs Peugeot's road car engineering.
- French design flair: Peugeot consistently produces among the most stylish vehicles in the mainstream segment — French aesthetic confidence at accessible prices.
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